It's hard being a new mom and struggling to get the hang of breastfeeding with your new baby. You can do everything to stack the odds in your favor to be successful at breastfeeding, and still flounder. I think that I am not the norm. I'm a breastfeeding educator and a doula. Yet, I still have breastfeeding challenges.
It bothers me that formula companies exploit mothers vulnerabilities and challenges to undermine exclusive breastfeeding efforts. I was very disappointed to have formula delivered to my door. I did not request formula. Formula came right around two months postpartum. Most mothers would be going back to work at that time and probably struggling to pump and adjust to new demands and dynamics of the breastfeeding journey. This is just where enfamil comes in to exploit the situation.
I even started receiving discouraging messages prenatally. Then, I started getting coupons. I did not request any of this information from enfamil.
I believe that formula companies should not proactively send mothers formula unless they explicitly request it.
Formula companies should not oversell the idea of supplementing breastmilk with formula.
Formula companies should not oversell the idea that formula is just as good as breastfmilk.
As a new mom, did you get bombarded with formula marketing? What did you do with the samples and propaganda?
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Sis. Freya is the creator of RootMama. She loves encouraging women to achieve greatness.
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